Specialty Electives

Authentic Web Presence

Embrace the Internet as an extension of personal and professional presence, authentically you!

View Dates & Register

Course Details

7 Contact Learning Hours

Only delivered in 4 online sessions, 2 hours, 1 time per week via our live video course room

Course Price: $525USD

Learning Outcomes

The Internet is now an important marketing tool for small businesses – if you’re selling a widget or a service. Whether you’re already online, or you are just considering the possibilities, creating your authentic web presence is a key tool in your toolbox and one you want working on your behalf. When you think of using the Web in your coaching business, what comes to mind?

  • The Web is overwhelming – full of technical jargon and rigid rules and “code” that intimidate me.
  • I know “getting on the Web” is necessary as a hurdle to overcome to build or expand a coaching practice. I’m just not looking forward to it.
  • I am very excited about having a Web presence, but I don’t know where to start.
  • I have a website that looks like all the other coaching sites; it works, but needs to be more “me” and I’m not sure what to do with it.
  • The Web is a glorious place that provides rich opportunities for personal expression that furthers personal growth and increases the potential to attract my ideal clients.

If any of these resonate with you, this interactive course may be for you.

This interactive course is for professional coaches who seek to embrace the Internet as an extension of their personal and business presence and either aren’t sure where to begin or want to take their site to the next level will benefit. The challenge many coaches face is how to maintain the value of living authentically in an unfamiliar arena.

  • How do I manifest my unique business presence in someone else’s template?
  • How do I express my essence to attract my ideal clients?
  • How can I get what I want from the Web if I don’t know the questions to ask?

Questions like these will be addressed so that you can find your own answers to these and other questions. We’ll review some of the technology and design concepts used on the Web, but this isn’t a tech-heavy “how to build a website” course. Instead, we’ll explore concepts that enable your personal expression, including:

  • Creating a web identity that’s personalized to your vision, mission and authentic self – even if you use a template
  • Websites
  • Using e-mail as a marketing tool
  • Blogs
  • Community
  • Web Security

Upcoming Course Dates

Authentic Web Presence

Tuition: $525

Online Course Via Live Video Course Room

Aug 9, 2018 - Aug 30, 2018

4 Sessions
Thursdays
4:30 - 6:30 pm Pacific