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Empowering Greatness: How to Coach Your Sales Team to Success

You’ve picked the right people, found the right skill sets, put together a sales team that ticks all the boxes—and now it’s time to bring all the possibilities to life. So how do you harness the potential of your people, individually and as a group? How do you lead them to the success you know they can achieve and help them realize their own greatness?

Check out the 3 leadership principles below and discover how thoughtful, intentional coaching can bring out the best in your team.

1. Make a Connection

    The people on your team are more than CV entries and development plan tables, and understanding the whole person behind the job gives you more room to build a connection. What do they do for fun? What are they passionate about outside the office? What drives them to do the work they do?

    When you know what matters to them, you can motivate and engage them in more meaningful ways, and they in turn can bring more of themselves to the work of succeeding.

    2. Be a Collaborator

      It’s tempting as a leader to just set goals, give directions, and then wait for your team to deliver. But when you make yourself part of the solution and engage with the problems they might be facing, you become an invaluable resource.

      Be curious, ask questions, and if there are barriers between your team and their goals, do your best to get them out of the way. You’ll know more about the challenges they might be facing, and they’ll know you’re willing to face the tough stuff with them.

      3. Champion and Challenge

        We can all toot our own horn, but it’s so much better when someone else does it for us. Be that cheerleader for your team! Celebrate their victories, give praise when it’s deserved, and then use that achievement as a launching point for more success.

        Inspire your team to do more, challenge them to find new ways of thinking, trust them to take risks. When they know you’re willing to invest and believe in them, they’ll rise to any occasion.

        Tell Us Your Story

        We’d love to hear your take on great coaching and the experiences you’ve had. How do you champion your team, or how would you like to do more of it? What do you love about your people? What’s your favourite part of being a coach? Share your stories with us and let's create some positive energy out there for sales leaders everywhere.

        Sarah Graves, PCC

        Sarah passionately and practically pursues the development of leaders through intentional, organic growth. She emboldens leaders to create an environment where management is expansive, willing to move with agility beyond comfort zones, and to champion the individual and collective genius within the organization. With teams in transition she inspires connection, realignment and forward progress within the awkward movements of the changing landscape. Her belief is that coaching is as essential an element for an organization as the product or service the company produces. “An employee who grows personally, grows professionally” and coaching seeds growth.
        Read more about Sarah »