As leaders in our industry, we embrace change and continue to evolve to meet the aspirations and demands of our customers, alumni and partners. With 2020 as the start of a new decade, this is the perfect time to revisit our vision. One important change is that we choose to create a more declarative presence and produce greater synergy by refining our brand tagline.

Our company name is a clear and compelling action, ‘invite change’. We are choosing to create those same qualities with the tagline. Customers told us that “Be the Cause” made assumptions that knowing how to be the cause was common among leaders. Our refined tagline provides more clarity, directness and simplicity about how each of us transforms our approach to change.

• Be. When you examine the work at inviteCHANGE, an emphasis on being and to be, is one of our points of difference. We start the change process by getting clearer on who we are – our essential self and who are we being in our presence in any given context – being authentic and response-agile and being leaders who seek to strengthen capacities to be generative.
• Choose. Being intentional in our choosing is how to approach change practically and pragmatically. That means intentionally choosing our plan, choosing our steps, choosing our inspiration, choosing our principles and choosing to live our values.
• Cause. Being the cause of good things in the world as a leader of self and others is the big opportunity. Causing good work to pay forward is to manifest a vision for society that is accepting, inclusive, respectful and honoring of the innate creative force within every living thing on the planet.

Janet Harvey, MCC, CEO & President of inviteCHANGE believes in reciprocity and says; “we don’t do things for self-interest, we do things because we uplift each other. We’re always better together. That provides a sense of both the freedom and the privilege to cause something to happen and to be inspired by something. Our actions that are always chosen in the context of ‘how will that impact, how will that influence, how will that bring something that pays it forward’ that generates an exchange of prosperity by our being and by our choices and by our contribution to what we’re causing.”

Our core purpose is to live and play with purpose. We want our brand to reflect how we fulfill this purpose by catalyzing people to:

• Engage boldly
• Coach purposefully
• Partner respectfully
• Lead authentically

We trust that our alumni (new and past), partners, staff and customers will be as thrilled with this change as we are and that together, we choose to embody generative wholeness and cause response-agility by living our values of synergy, curiosity, spirit, vitality, transformation and bliss.