Our team member Sharmin Banu says she envisioned this partnership during her trip to her home country, Bangladesh, several years ago. Her intention finally came to fruition through a continued partnership with the BRAC Learning & Development team.

BRAC partnered with inviteCHANGE on an initiative to build and sustain a Coaching Culture. We define a coaching culture as a culture that creates a safe place for people to experiment and learn - individually and together.

Today’s workforce focuses 80% on operating performance and results vs. 20% on learning and growth. BRAC set out to move that ratio to allow more focus on learning and growth that creates a shift in workplace relationships to progress toward greater equity and non-hierarchical teamwork. Through the understanding that attitude influences behaviors and produces results, the team at BRAC set out on a mindset and skillset evolution. We call this approach a Generative Wholeness approach.

BRAC recognized that the success of producing results and operating with excellence may have a cost in the workforce, in terms of learning, that meets future demands and retaining their top talent. However, when the cost of learning results in 3x efficiency and an improved customer experience, the investment heavily outweighs inaction.

The team saw it was imperative to have an agreed-upon way of conduct. Especially for resolving the way conflict affects morale, attitudes, engagement, and efficiency. All of these factors affect the customer experience and satisfaction. Rather than tolerate conflict and, in doing so, condone incivility in relationships, coaching capability focuses on restoring and strengthening harmony and alignment.

The leadership in the team believes in and enthusiastically models the culture they want to see in their organization, which is imperative to the success of implementing a coaching culture. We collaboratively designed a change pathway that includes benchmarks of progress. As a part of the measurement of success, we looked at how a coaching culture contributes to a generative livelihood and increases reach into marginalized communities.

This incredibly resilient team made the uncomfortable - comfortable with giving and receiving feedback as a part of learning and growing in daily conversations, as well as, more formal performance management. They embody the story of how inviting change inspires and breaks through resistance.

The overwhelmingly positive response from the participants validated that our approach of Generative Wholeness is applicable and useful for any organization, be it a manufacturing company in the US or a grassroots-level NGO empowering the marginalized population in rural Bangladesh.

Here's what the team had to say about the delivery experience:

"People who can forgive themselves are also more forgiving" - my key takeaway from your talk Sharmin Banu, MS, PCC. It's been a pleasure. Looking forward to continuing the learning. Thanks to you and Janet M. Harvey, CEO, MA, MCC, ACS for your time."

"Through relationships/partnerships, sharing my intentions with them and responding to whatever came to me by being present and true to my intention.😊"

"Sharmin Banu, MS, PCC Your ability to manifest your dreams is inspiring, Sharmin. That your dreams are in service to others are a blessing to our planet--Brava! Glad you and Janet M. Harvey, CEO, MA, MCC, ACS brought Generative Wholeness mindset to an entire new enterprise."

Thank you for our continued conversation about your vision and commitment to building leaders at BRAC who embody the legacy you celebrate in this 50^th anniversary and the future you are creating with the new core competencies. A successful organization that chooses a path of continuous development becomes a community leader and that most definitively fits the BRAC we have come to know. We appreciate the opportunity to contribute to the successful outcome of your vision.